Product Leadership
Material Behavior
Algorithmic Nature
Culture & Research
Product Leadership
Knit-Ketter Group
Can a mass-produced material carry the warmth and richness of a hand craft?
For Keter Group, I developed a design language that translates the tactile logic of hand-knitting into injection-molded plastic: a full collection of planters, poufs, outdoor furniture and accessory systems, sold worldwide under the Curver brand.
Scope:
Creative Direction
Concepts
Product Design
Detailed Design
Credits:
In-house team: Eran Bachar & Lihi Svirsky
For Keter Group, I developed a design language that translates the tactile logic of hand-knitting into injection-molded plastic: a full collection of planters, poufs, outdoor furniture and accessory systems, sold worldwide under the Curver brand.
Scope:
Creative Direction
Concepts
Product Design
Detailed Design
Credits:
In-house team: Eran Bachar & Lihi Svirsky
The main challenge of the project was to reinterpret the emotional and tactile qualities of knitting within the world of plastic products and injection molding technologies without compromising the sensory character of the original craft.
To achieve this sensory quality, we studied the behavior of knitted structures, analyzing everything from stitch formation, weight, shrinkage, density, and movement, to the development of a surface and morphological language.
Every morphological challenge such as how to shift from a bottom surface to a curved surface, how to end a knitted line, how a pattern should evolve across changing diameters, or how the knitted surface should behave around technical details- became an opportunity for detailing, ultimately forming a comprehensive vocabulary of form and structure.
Most of our design details came from researching traditional methods rooted in complex craft structures, alongside the freedom to combine weaving and knitting techniques.